Do not limit your creative ideas in order to develop a brand

There is a message that we get as creatives that in order to sell well we have to have a singular voice, a brand that is recognizable. Ok- it might be easier for people who are getting to know your work to recognize you, and it might make people feel more comfortable with that sense of recognition. But it does not serve the world and it does not serve your own creative exploration to limit yourself.

We all have very different sides to us. It would be disingenuous to limit yourself to only one part of yourself in your creative work. It is like the woods I was walking in in this video, where it had recently snowed: it looked very different that day than the day before, expressed itself differently, but was in fact the same patch of woods that I know and love. It changes with the season, with the weather, with the quality of light and with time passing and parts growing and dying. As do you and I. We are affected by all the things happening to us through our lives, and we naturally express ourselves in a variety of ways.

The thing is that our audience needs the diversity of who we are because they too are complex beings. Our integrity and authenticity in this is a gift to them. It does not serve anyone to stay small.

I say go ahead and do all of your work and when it comes time show it, create the record, put together the look of poetry, create an exhibit, you can curate a unified body of work and talk about how of the pieces fit into a whole in your writing. Trust that it will be naturally unified because you are a whole person and all of the parts of you fit together, all of what you are learning and growing with fit together. You may not know how they do while you are making them, But when you look back over time, the connections are going to be the key to your greatest learnings.

I would love to know your thoughts about this idea- have you felt the pressure to limit yourself? What is your experience and what is your fear? Please comment below!

Warmly,
Val 
PS if you know anyone who could benefit from hearing these words, please pass this along or share it in any form you have!

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